She doesn't find you a new angle.
She finds you a new world.
RRANYYAAH SERRAJ
She left home at 18 with a willingness to start from scratch.
That was the making of everything.
The Teacher Who Changed Everything
On her first day at Brighton Nationa deploma in Design cours, Ranyah Seraj's teacher Caroline Wright said something she has never forgotten:
"Forget everything you know. We are going to start from scratch."
For most students, that was confronting. For Ranyah, it was liberation.
She had already done the hardest version of it. She had left Saudi Arabia at 18 — alone, unknown, unestablished — and landed in Brighton with nothing but curiosity and an uncommon willingness to begin again. So when her teacher asked her to empty herself completely, she understood instinctively that this was not loss. It was the prerequisite for everything.
That capacity — to shed the old frame, see fresh, and build something entirely new — became her defining creative operating system. And she has been using it ever since. In every country. In every boardroom. On every brief.
25 Years. 6 Continents. One Way of Seeing.
Most people build a career in one place, one discipline, one cultural context. Ranyah built hers across all of them — and every crossing made her sharper.
2000 – 2003 — Cairo Head Stylist, Al-Beit Magazine (Al-Ahram). Makeup Artist, award-winning theatre show Al-Hayat Hilwa. Learning how beauty, story and culture speak differently in every room.
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2005 – 2007 — Edinburgh Art Director, Underbelly Festival. Creating worlds on a limited budget. Learning that constraints are just invitations to be more creative.
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2007 – 2018 — Saudi Arabia Founded Terra Eclat — an eco-jewellery brand running 140+ events per year. Built an entire creative universe from zero. Learned that a brand is not a product. It is a world.
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2018 - 2019 — Bali Curated retreat experiences. Collaborated with US eco-architecture firm ECOPHI on sacred geometry-based resort design. Learned that space is story made physical.
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2019 — Saudi Arabia Designed the concept for the Saudi Games fan zone. Created the Fashion Palace concept. Founded the 6th Dimension of the Arts during COVID lockdown — because starting over is not failure. It is how she works.
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2021 — Riyadh Concept creator for the first Women’s Museum of Saudi Arabia at Princess Noura University — commissioned by Royal Decree from King Salman. Designed a full sensory museum experience with digital twin integration.
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2022 – 2023 — Riyadh Head Creative Director at Specter for Riyadh Season. 15 zones. The opening of Boulevard World. 4,000 videos in five months. Wrote the script, creative direction and costume design for the Boulevard World short film.
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2023 – Present — Global Creative concepts for Amaala wellness, JCDC Jeddah, ZUHA Island Dubai, King Salman Park, Mayasem Jeddah, MOC Common Ground festival. Cultural consultant for Raine.com (Shanghai office), Korean entertainment conglomerates, and DENTSU Japan.
Managing social media for the Saudi Olympic and Paralympic Committee.
Curating cross-cultural investment experiences through Table for Sustainability.
She Doesn't Think in Borders.
Most creative directors are brilliant within their domain. They know fashion or events or branding or spatial design. They think in one cultural language. They work within the frame they were given.
Ranyah does something different. She walks into a room and immediately sees the frame itself. Then she dissolves it.
She has sat in boardrooms from Riyadh to Edinburgh to Bali to Seoul. She has pitched to government ministries, luxury resort developers, Korean entertainment conglomerates, and Japanese global agencies. She has built eco-jewellery brands, designed women's museums, created digital twins of entire islands, and written short films shot in the coldest Riyadh winter in a decade.
What connects all of it is not the discipline. It is the ability to see what others cannot see yet — the hidden market, the untold story, the angle that transforms a good idea into a magnetic one.
"She opened up a brand new market we never knew existed."
That is what she does. Every time.
Recognition
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The coloth show magazine swim suite competition
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Fuji Film Award — Short Film ‘Station’, Edinburgh College of Art
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Featured in Arab News — Business & Economy
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Royal Decree commission — Museum of Women, Princess Noura University
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Cultural Consultant — Raine.com, Shanghai
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Consultant — Korean conglomerate, Eras Tour Asia
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Collaborator — DENTSU Japan x Studio Ghibli IP project
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Over 25 years across Saudi Arabia, UK, Egypt, Bali, UAE, Japan, Korea, Switzerland
EVA LOUISE WILLIAMS
Eva Louise Williams brings over a decade of creative direction and strategic thinking to the 6th Dimension partnership. With an academic foundation spanning art history, architecture, aesthetics and graphic design across University College Utrecht, Monash University Melbourne, and Billy Blue College of Design — and an MBA that adds commercial precision to creative vision — Eva operates at the intersection of beauty and strategy.
Her approach to immersive experience design is rare: she understands both the aesthetic language of a space and the strategic logic behind it. She crafts captivating visuals, builds compelling narratives, and integrates emerging technologies in ways that feel inevitable rather than imposed.
Eva's recent work includes creative direction for ZAYA's landmark developments in the UAE — including the Waldorf Steiner School and the ZUHA Island World Islands project. She brings a refined global perspective and an unwavering commitment to experiences that move people as much as they impress them.
Together, Ranyah and Eva bring complementary intelligences to every engagement — one rooted in cultural alchemy and creative instinct, the other in aesthetic rigour and strategic architecture. The result is work that is not just beautiful, but transformative.