Expertise you need
RRANYYAAH SERRAJ
Ranyah is a versatile and culturally diverse professional who profoundly understands the art of transforming skills and crafts into successful business ventures. With an extensive background in theatre, arts, cinema, and event management, she has demonstrated her multifaceted talents across various fields.
Her career journey began as Head Art Director for Underbelly, a renowned comedy festival in Edinburgh, UK. During her three consecutive years in this role, she managed over 144 shows per season across 27 stages throughout the city. This position allowed her to collaborate with celebrated bands such as Snow Patrol and secure a BAFTA award for her short film "Station."
After her time in Edinburgh, she moved to Cairo as a stepping stone back to Saudi Arabia. She became the head stylist for AL-Beat Magazine, the pioneering architecture and interior design publication in the Arab world. At the same time, she ventured into the Arabian music video scene, styling for iconic stars like Rashid Al-Majid on his debut album.
Upon her return to Saudi Arabia, she founded Terra-Eclat, a successful eco-jewellery brand with stores in Riyadh and Jeddah. This venture marked her first triumph in creative entrepreneurship in her homeland.
In 2018, a new chapter began when she was invited to manage a design eco-retreat in Ubud, Bali. There, she delved into the art of curation and sustainable eco-architecture, further broadening her skill set.
In Saudi Arabia, Ranyah's career flourished as she freelanced as a Production Manager for the Saudi Style Council (SSC), helping young Saudis grow in the creative industry. Among her notable achievements, she assembled the first all-Saudi cast and crew for the SSC in NEOM, collaborated with Princess Noura University on the concept and design of a women's museum, and contributed screenwriting to the Film Commission.
As the Head Creative Director at SAT (Saudi Arabian Talent), a subsidiary of Ajlan Bros Holding, Ranyah creates and executes content strategies that showcase Saudi talent. She oversees the content lifecycle, ensuring high standards while collaborating with production, marketing, and talent teams. Ranyah’s role is pivotal in driving innovation and helping SAT strengthen its influence in local and global media.
Her forward-thinking mindset has also led her to integrate cutting-edge technologies such as AI, MR (Mixed Reality), VR (Virtual Reality), and AR (Augmented Reality) into her work. As the Head Creative Producer, she spearheads innovative projects, leveraging these advancements to create immersive experiences that blend the physical and virtual worlds. This visionary approach redefines storytelling and pushes the boundaries of creativity across entertainment, art, and architecture.
Currently, Ranyah is focusing on art projects with international curators and local artists to develop a cutting-edge Saudi art language yet deeply rooted in tradition and culture.
​
Ranyah Seraj Curriculum Vitae
​
09/07/2023 Article in the Arab News: https://www.arabnews.com/node/2334436/business-economy
​
​
EVA LOUISE WILLIAMS
Eva Louise Williams is an exceptionally talented and accomplished creative director and strategist, boasting a remarkable career spanning over a decade. Her expertise is crafting innovative and captivating creative strategies encompassing various disciplines such as visual communication, branding, marketing, event management, and experience design.
From a young age, Eva's insatiable passion for the arts ignited her journey into the realms of photography, graphic design, and illustration. This passion was nurtured and refined through her academic pursuits in art history, architecture, and aesthetics at prestigious institutions like University College Utrecht in the Netherlands and Monash University in Melbourne, Australia. Complementing her vast knowledge, Eva further honed her graphic design, illustration, and design thinking skills at the esteemed Billy Blue College of Design. Additionally, she holds a Master of Business Administration (MBA), which adds a strategic dimension to her creative prowess.
Eva's approach to creative strategy is characterized by an exquisite blend of refined aesthetics and a systematic approach to the ever-evolving world of immersive creative experiences. Her ability to seamlessly weave together captivating visuals, compelling narratives, and cutting-edge technologies sets her apart as a true visionary in the industry.
Eva has made significant contributions as a consultant in her illustrious career, working on diverse projects. She has recently spearheaded the creative direction for Zaya's prestigious architectural and cultural undertakings in the United Arab Emirates. Her remarkable involvement includes overseeing the development of the region's first Waldorf Steiner School and playing a pivotal role in the latest World Islands project, ZUHA.
Eva's distinguished portfolio and unwavering commitment to pushing creative boundaries make her an invaluable asset to any project. Her expertise will elevate the visitor centre project to unprecedented heights, ensuring an extraordinary and immersive experience for all.