The bridge between ancestral wisdom and
creative evolution
RRANYYAAH SERRAJ
Ranyah Seraj is a visionary Cultural Director with over 25 years of experience.
She connects heritage, innovation, and technology across MENA, Europe, and Asia. A multilingual ecosystem builder and creative strategist, she leads impactful cultural programs that blend authentic Saudi traditions with immersive tech storytelling. These experiences are both emotionally resonant and focused on the future.
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Her creative journey started as Head Art Director for the Underbelly Comedy Festival in Edinburgh. There, she managed 144 shows a season across 27 stages, collaborating with artists like Snow Patrol. Her short film Station won the Fuji Film Award at the BAFTAs, marking the beginning of her career in creative excellence and operational skill.
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After working in Cairo for AL-Beat Magazine and styling for stars like Rashid Al-Majid, Ranyah returned to Saudi Arabia. She founded Terra Éclat, an eco-luxury jewelry brand that combines sustainability with design innovation, achieving over SAR 3M in sales. In Bali, she expanded her cultural reach with Quantum Health Integration, producing global wellness retreats and building a network connecting art, healing, and sustainability.
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Ranyah's leadership in Saudi Arabia has transformed the cultural landscape. She has curated museum exhibitions for the Mansoojat Foundation during Saudi Lifestyle Week. produced media coverage and promotional content for the first couture collaborations with Art of Heritage × Dar AlHanoof. featured in Vogue Arabia, and designed the interiors for Château Privé, a luxury villa that merges smart technology with cultural elegance.
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As Head Creative Director at SPECTRE HM, she oversaw 4,000 productions in 90 days during Riyadh Season, generating SAR 120M in creative content. At Saudi Arabian Talent (SAT), she developed national IP pipelines and initiatives worth over SAR 35M. At Ajlan Bros Holding, she launched wellness and cultural programs valued at SAR 500M.
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Currently, Ranyah is the Managing Director of Nimblebot Saudi and MENA Director for the AI Film Festival. She promotes immersive storytelling, AI creativity, and Saudi Arabia's role in the global creative-tech economy. Her firm, 6th Dimension of the Arts, provides award-winning cultural experiences for clients like Wild Pepper Studios and Bonafide KSA, turning heritage into valuable creative ecosystems.
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From architectural storytelling and museum curation to fashion collaborations and AI-driven art, Ranyah Seraj redefines cultural leadership in the 21st century. She fuses authenticity, technology, and tradition into the living narrative of Saudi identity.
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EVA LOUISE WILLIAMS
Eva Louise Williams is an exceptionally talented and accomplished creative director and strategist, boasting a remarkable career spanning over a decade. Her expertise is crafting innovative and captivating creative strategies encompassing various disciplines such as visual communication, branding, marketing, event management, and experience design.
From a young age, Eva's insatiable passion for the arts ignited her journey into the realms of photography, graphic design, and illustration. This passion was nurtured and refined through her academic pursuits in art history, architecture, and aesthetics at prestigious institutions like University College Utrecht in the Netherlands and Monash University in Melbourne, Australia. Complementing her vast knowledge, Eva further honed her graphic design, illustration, and design thinking skills at the esteemed Billy Blue College of Design. Additionally, she holds a Master of Business Administration (MBA), which adds a strategic dimension to her creative prowess.
Eva's approach to creative strategy is characterized by an exquisite blend of refined aesthetics and a systematic approach to the ever-evolving world of immersive creative experiences. Her ability to seamlessly weave together captivating visuals, compelling narratives, and cutting-edge technologies sets her apart as a true visionary in the industry.
Eva has made significant contributions as a consultant in her illustrious career, working on diverse projects. She has recently spearheaded the creative direction for Zaya's prestigious architectural and cultural undertakings in the United Arab Emirates. Her remarkable involvement includes overseeing the development of the region's first Waldorf Steiner School and playing a pivotal role in the latest World Islands project, ZUHA.
Eva's distinguished portfolio and unwavering commitment to pushing creative boundaries make her an invaluable asset to any project. Her expertise will elevate the visitor centre project to unprecedented heights, ensuring an extraordinary and immersive experience for all.